Core Audiences & Why They Are Important

When you begin building a Facebook Ad, you are defaulted to building a core audience when choosing you ad targeting. Anything a person puts on Facebook is calculated into their data for you to market to. Demographics, locations, interests, behaviours and connections make up the data for a core audience.   Demographic targeting draws from information... Continue Reading →

Tid-Bit Tuesday

Facebook provides three distinct targeting strategies for marketers. Core Audiences: Target ads using Facebook data. Custom Audiences: Use data from your CMS, website, mobile app, or other sources to target Facebook ads to people you already know. Lookalike Audiences: Surface new audiences by combining Custom Audiences with Facebook targeting.

Google Ad Words

Everyone knows of Google & I know everyone has seen the ads at the top of the screen when you search anything within Google's platform. Have you ever wondered how businesses get their ads displayed there? It is actually pretty simple. You want to start by creating a Google AdWords account! The great thing that... Continue Reading →

Market Analysis – Free Template

MARKET ANALYSIS Developing a Market Analysis for a new business or new product provides an entrepreneur a better understanding of the size and specific segments of a market, as well as an evaluation to determine if the target market will support the business’ growth plans. The Market Analysis is a critical part of any business... Continue Reading →

Rejection & How To Handle It

In the world of sales, rejection is a part of the process. If every sales person quit after they were rejected, there would be no world of sales. For myself, I have a goal of prospecting 5 new businesses a WEEK. I make sure I do all 5 businesses in one day. Heres why: By... Continue Reading →

The Three Questions of Marketing

When creating a product or service you need to ask yourself the three questions of marketing. Doing this will allow you to grade how well your product or service will succeed. Does a market exist? When you are creating a product for selling or even a service, you want to make sure that there is a... Continue Reading →

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