The Reality Of Building A Brand

The perception of building a brand is greatly simpler than it truly is. When you start a company, you give it a brand, just like you name your child at birth. The hardest thing you will ever do is pick a brand name for your company. Here is what you should be thinking of when... Continue Reading →

Nike Handling Inequality

Inequality in pay has been an issue as far back as I can remember, mind you I am only 26 years old. Nike decided to hit the problem head-on by restructuring their bonus system and giving 7,000 employees raises. This is a great move for pay equality and also, in my opinion, I think it... Continue Reading →

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