Twitter Analytics

If you are on Twitter & haven't checked out their analytics page you are crazy. Out of all the social platforms, Twitter has the BEST analytics. As you can see in the above photo, it starts off with a quick 28-day summary. Then it breaks it down by each month with the top tweet, mention... Continue Reading →

Sunday Morning Reflections

Pittsburgh is flooded, like always, but we are getting remnants of a Tropical Storm right now so it isn't supposed to stop raining until WEDNESDAY. Good thing I live on Mount Washington because otherwise I would be screwed. Today is also the first game of the season for the Pittsburgh Steelers, I am originally from... Continue Reading →

What No One Tells You

When you are starting out on your entrepreneurial journey in the digital marketing world, a lot of people tend to think that their business has to be on every social media platform. YOU DON'T HAVE TO BE ON EVERY SOCIAL MEDIA PLATFORM. I really do get asked this a lot in my coaching sessions. You... Continue Reading →

How I Got 3 New Clients In 30 Minutes

In the three years that I have run my digital marketing business, I have learned a valuable and time-saving lesson. Simple Always Wins I am self-taught and been in the digital marketing world since I could learn how to use a computer. I have read countless books, articles, watched numerous videos & webinars. At the... Continue Reading →

15 Pinterest Facts

Curious about the world of Pinterest? Here are some great facts that I believe will peak your interest! 80% of users are women! Over 500,000 business accounts Average daily # of daily pins: 5 million Average of 98 minutes spent on Pinterest in the span of a month There are 25.6 million users just in... Continue Reading →

What Is Growth Hacker Marketing?

Growth hacking is a strategy that is nothing like the traditional marketing, you use tools like emails, ppc, ads, etc instead of commercials, money, publicity. Being a growth hacker you have to be constantly testing different versions of products and ads. Growth hacking is a new way to get your ad in front of your... Continue Reading →

How I Perfect My Instagram Strategy

A great way to practice techniques and strategies is by making accounts about anything you want and try it out. For example, today I created a Cannabis Education Instagram Profile.  Using this account I am going to test out a few strategies that I have been reading about and studying. The reason I make a whole... Continue Reading →

Why I Started A Blog

When I graduated college I told myself I would never write because I hated school, English class more specifically. Yet here I am with a small business blog, willingly writing, with no one probably listening. After my father died in 2014 I decided that I would pick up something that my dad loved to do... Continue Reading →

The Reality Of Building A Brand

The perception of building a brand is greatly simpler than it truly is. When you start a company, you give it a brand, just like you name your child at birth. The hardest thing you will ever do is pick a brand name for your company. Here is what you should be thinking of when... Continue Reading →

Website Creation

If you are just starting out you don't want to spend a large expense like a web developer for your website. I highly suggest, that you invest in either of these three: WordPress GoDaddy SquareSpace I have used all three of those when I was first starting out and wanted to practice making some simple... Continue Reading →

Goals & Why They Are Important

If you follow SK Marketing Group on Instagram, then I apologize for reiteratting what I said on my LIVE session this morning. GOALS! I am not talking about the soccer term either, although that World Cup was crazy! I am talking about the ones you set for yourself & company to continue to grow. Whether... Continue Reading →

Negotiation Strategies

At some point in your career, you will need to negotiate on your employee's salary. Here are some strategies to help you out! Know your parameters before negotiating Get the applicant to commit to a salary range before the selection is made Ask candidates about their compensation demands DURING the interview process Offer nonmonetary perks... Continue Reading →

25 Creative Recruiting Techniques

Struggling with finding & hiring the RIGHT people? Here are 25 creative ways to recruit team members. Contests Eligibility for drawings Brochures promoting job oppurtunities Business Card sized applications Personalize recruitment advertisements Layered Information in advertising Print and broadcast ads in languages associated with the community Posters aimed for foreign students Visiting executives at colleges... Continue Reading →

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