When you own a digital marketing agency it is imperative that you get your Facebook account added to your client's ad account, here is why. If they don't pay you, you are not stuck with the payment for ads. This is one of the most important tasks you can do when signing on a new... Continue Reading →
When you begin building a Facebook Ad, you are defaulted to building a core audience when choosing you ad targeting. Anything a person puts on Facebook is calculated into their data for you to market to. Demographics, locations, interests, behaviours and connections make up the data for a core audience. Demographic targeting draws from information... Continue Reading →
Facebook provides three distinct targeting strategies for marketers. Core Audiences: Target ads using Facebook data. Custom Audiences: Use data from your CMS, website, mobile app, or other sources to target Facebook ads to people you already know. Lookalike Audiences: Surface new audiences by combining Custom Audiences with Facebook targeting.
Facebook has the most consumer data online than any other social media platform. You can target, retarget, sell, educate & more on one single platform. Why wouldn't you want your business on there? Where else can you access over thousands of potential customers with one campaign, THAT ACTUALLY CONVERTS, pretty highly if you know what... Continue Reading →
I get asked quite often why it is better to use Facebook Ads vs. Boosting Posts, here is why I DON'T boost posts. Yes, boosting posts will get your post seen, but it severely limits your options. It is smarter for your wallet & brand to build an engagement ad. By doing so, you will... Continue Reading →