What No One Tells You

When you are starting out on your entrepreneurial journey in the digital marketing world, a lot of people tend to think that their business has to be on every social media platform. YOU DON'T HAVE TO BE ON EVERY SOCIAL MEDIA PLATFORM. I really do get asked this a lot in my coaching sessions. You... Continue Reading →

How You Can Save Lives

As you all know, I run a non-profit for suicide prevention & awareness. This topic is very near and dear to my heart as a survivor of hard times. I always talk about bringing value to the table. Safe Haven's Suicide Prevention & Awareness FB Group is filled with so much value it shouldn't be... Continue Reading →

How I Got 3 New Clients In 30 Minutes

In the three years that I have run my digital marketing business, I have learned a valuable and time-saving lesson. Simple Always Wins I am self-taught and been in the digital marketing world since I could learn how to use a computer. I have read countless books, articles, watched numerous videos & webinars. At the... Continue Reading →

How To: Not SUCK At Writing

Download Grammarly. No, seriously..go and download Grammarly right now. I have always had my share of struggles when it came to writing. I never was a fan of English class growing up and reading was the last thing you would catch me doing. I challenged myself to start a blog to increase my reading and... Continue Reading →

How To: Block Someone On Facebook

Another FAQ answered for my followers! If someone is harrassing you, being rude or you simply don't want them to know you are on FB, you can block them. Here is how: Go to your general settings by clicking on the little down arrow in your top right hand corner (desktop view). Once you do... Continue Reading →

Deleting Social Media Posts

I get asked quite oftentimes what happens to social media posts after they are deleted. Well here is your answer: Once a social media post is deleted it is gone forever. No one will see it on your page anymore and you won't be able to find the post anywhere. Note: sometimes it takes a... Continue Reading →

Facebook Insights Tip: Local

Go to “Insights” on your Facebook Page, left hand side, choose the tab that says “local”. This local tab is a gold mine for creating ads. It gives you all the info you need about the people who are within 2 miles of your building. Month over month statistics of the people within 2 miles.... Continue Reading →

Facebook Custom Audiences

Are you taking full advantage of Facebook custom audiences? Wondering how to retarget prospects on Facebook based on their activity with your website, or product or landing pages? In this article, youll discover seven Facebook website custom audiences from Social Media Expert https://ift.tt/2n8cV4W via IFTTT via Are you taking full — socialmediaexpertsite

Core Audiences & Why They Are Important

When you begin building a Facebook Ad, you are defaulted to building a core audience when choosing you ad targeting. Anything a person puts on Facebook is calculated into their data for you to market to. Demographics, locations, interests, behaviours and connections make up the data for a core audience.   Demographic targeting draws from information... Continue Reading →

Tid-Bit Tuesday

Facebook provides three distinct targeting strategies for marketers. Core Audiences: Target ads using Facebook data. Custom Audiences: Use data from your CMS, website, mobile app, or other sources to target Facebook ads to people you already know. Lookalike Audiences: Surface new audiences by combining Custom Audiences with Facebook targeting.

Oh SH*T! Facebooks Massive Loss

Facebook lost about $119 billion of its value on Thursday, marking the biggest one-day loss in U.S. market history. What! How in the hell do you manage that one? Don't get me wrong, I love social media, I am a digital marketing agency owner but even lately I've been finding myself wanting to put more... Continue Reading →

Google Ad Words

Everyone knows of Google & I know everyone has seen the ads at the top of the screen when you search anything within Google's platform. Have you ever wondered how businesses get their ads displayed there? It is actually pretty simple. You want to start by creating a Google AdWords account! The great thing that... Continue Reading →

Lets Talk – Why You Need Facebook Ad’s

Facebook has the most consumer data online than any other social media platform. You can target, retarget, sell, educate & more on one single platform. Why wouldn't you want your business on there? Where else can you access over thousands of potential customers with one campaign, THAT ACTUALLY CONVERTS, pretty highly if you know what... Continue Reading →

Facebook Ads Vs. Boosting Posts

I get asked quite often why it is better to use Facebook Ads vs. Boosting Posts, here is why I DON'T boost posts. Yes, boosting posts will get your post seen, but it severely limits your options. It is smarter for your wallet & brand to build an engagement ad. By doing so, you will... Continue Reading →

Facebook Versions, I LOVE Mine

SO we all know that at all times there are thousands of different versions of Facebook being tested. One of the features I had for about 4 months was a one click, invite all, for business pages. Just today, I noticed that they brought back the old version of having to click each and every... Continue Reading →

Tax On Social Media

Around the world, countries are contemplating putting a tax on social media in hopes that it will lessen the amount of gossip goes through all of these platforms. Upfront it seems like a great idea but the real question is how will the countries be able to target the ones that purchase internet for social... Continue Reading →

Instagram Happenings

Instagram is at it again, changing things around! Here's whats new! Some might have noticed today, when you post to your story, you can now tag mentions! This is going to be a great help to cross promoting! It will also do wonders for the ease of following a new page. As they give a... Continue Reading →

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