The Reality Of Building A Brand

The perception of building a brand is greatly simpler than it truly is. When you start a company, you give it a brand, just like you name your child at birth. The hardest thing you will ever do is pick a brand name for your company. Here is what you should be thinking of when... Continue Reading →

Nike Handling Inequality

Inequality in pay has been an issue as far back as I can remember, mind you I am only 26 years old. Nike decided to hit the problem head-on by restructuring their bonus system and giving 7,000 employees raises. This is a great move for pay equality and also, in my opinion, I think it... Continue Reading →

Pinterest – Are You On There?

When’s the last time you just went to a store and bought a big-ticket item without doing any online research? If you’re anything like the 93 percent of Pinterest users who use the social media platform to plan purchases, you can’t really remember. Pinterest is the number one shopping destination for millenials, which also makes it a go-to network... Continue Reading →

Twitter Chats & Why They Are Effective

I don't know about you but I LOVE Twitter. It is the easiest social platform to grow your brand & following. No cap offs on who you follow or with how quick you follow people. The hashtag (#) was founded with Twitter. A Twitter chat, is a conversation built around a hashtag. This works wonders... Continue Reading →

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