Google Ad Words

Everyone knows of Google & I know everyone has seen the ads at the top of the screen when you search anything within Google's platform. Have you ever wondered how businesses get their ads displayed there? It is actually pretty simple. You want to start by creating a Google AdWords account! The great thing that... Continue Reading →

New Ad Option For Google

If you are in the digital marketing world then you should know what split A/B testing is. For those whom don't: A/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants... Continue Reading →

Facebook Ads Vs. Boosting Posts

I get asked quite often why it is better to use Facebook Ads vs. Boosting Posts, here is why I DON'T boost posts. Yes, boosting posts will get your post seen, but it severely limits your options. It is smarter for your wallet & brand to build an engagement ad. By doing so, you will... Continue Reading →

Snapchat Updates

If anyone is using Snapchat for personal branding & business then this is the article for you. For all of Snapchat's users you may have noticed a new lay out! At the top it is now separated between Groups, Stories & Chats, which I am personally a fan of because I have over 100 talk... Continue Reading →

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