10 Steps Towards Becoming An Influencer

Here are 10 steps towards becoming an influencer in today's world. Find the niche, become the niche, be obsessed. Plan it out, strategize Be social Content is KING Build a community DO NOT BUY FOLLOWERS. I REPEAT. DO NOT BUY FOLLOWERS. Network online and in real life Create a stunning website to represent your brand... Continue Reading →

What Is Influencer Marketing?

Only within the past few years has influencer marketing skyrocketed due to the exposure of social media. When a person on any social platform (Instagram, Facebook, Twitter) have a large following businesses or brands will take advantage of that and set them up with "discount codes", send them their merchandise to represent & all they... Continue Reading →

The Power Of “Dark Mode”

Twitter is the leader when it comes to "dark mode", they invented it & the world is thankful for it. Once I tried dark mode on Twitter, I haven't gone back and that was years ago, seriously. Let's be real, no one trusts someone who doesn't have their account on dark mode. Anyways, Facebook is... Continue Reading →

I Always Love A Good Scandal

Did you know? Dating as far back to 2012, which may feel like yesterday but actually was 7 years ago, Facebook had unfettered access to hundreds of millions of users' unencrypted passwords. Go ahead and reread that for a minute. Okay, so now that this has settled in for you. Do you plan to continue... Continue Reading →

A Major Lesson I Learned

When I decided I was going to run a digital marketing agency, I thought that I had to be able to master all of the social platforms. This was a major problem for me because my product wasn't consistent across the board. If you want to succeed your production needs to be consistently great with... Continue Reading →

Pinterest’s Latest Move

Pinterest has filed to go public in April! They have also brought on Walmarts former CTO, Jeremy King. Lots of exciting things ahead for Pinterest. Acquiring Jeremy King, was the perfect move for Pinterest because he will help ride them into the e-commerce world to the point they want and beyond. You can currently purchase... Continue Reading →

Google + Final Days

As I brought up before, Google + is shutting down and the platforms last day live is April 2nd, 2019. If you have a Google + account, make sure any links to the account are removed from your websites & social profiles. Within SEO, broken links work negatively against your score & you don't want... Continue Reading →

Instagrams In-App Checkout Feature

Instagram has popped back up in the digital marketing news world for its new feature, in-app checkout. Now when you find that sweatshirt that you think is amazing, you can now purchase it without leaving the app. This is a great way to keep users on their app, ultimately spending more time there & increasing... Continue Reading →

Failure Is A Part Of The Process

Unfortunately, the best way to learn is from your failures. Everybody hates failing, it is natural to want to succeed even on your first try. It just isn't something that always happens. SK Marketing Group hasn't been nearly as successful as I was expecting, but I have learned more over the past few years than... Continue Reading →

Pinterest Quick Tip

I get asked quite often how I am able to get over 10k views a month rather quickly and continue to keep climbing. This is also the #1 mistake novice Pinterest users make. Pay Attention To Details It really is rather simple, I can't tell you how many times I see pins that aren't fully... Continue Reading →

A Hidden Blogger Secret

Come January I will have this blog for 1 year! Yay me. It has sure been a learning curve, to say the least, but overall I am happy with where I am versus where I was. Just recently I was on Pinterest and I came across a blogging community that seems to be nearly untouched but... Continue Reading →

Google + Now

In the wake of the Google + scandal, Google has removed all personal accounts but are leaving business accounts access. Recently, we had found out that Google + had a data breach, that they knew of and willingly hide from the public, since March of this year. It is now October and we only learned... Continue Reading →

5 Social Media Mistakes That Are Costing You

Through the years of working in the digital marketing and social media world, I have found out my top 5 mistakes that are costing you engagement and following on your social media accounts. Buying Instagram followers or likes Inconsistent posting or no prior scheduling Not posting original content Poor grammar and spelling Not engaging with... Continue Reading →

How Instagram Is Stopping Bullies

For those of you who don't know, besides being a digital marketer, I am also a suicide prevention specialist and founder of Safe Haven Suicide Prevention & Awareness. Within our group I discuss the hard taboo topics of suicide, depression, bullying, coming out & more; with no filter, I lay it all out on the table... Continue Reading →

A Common Social Media Mistake

Everyone and their mother is now a "social media marketer" it seems like these days, but there is one way to tell the real ones from the fake ones. Consistency Sending out one tweet to Twitter, posting one picture to Instagram, posting one status to your Facebook page and adding one pin on Pinterest a... Continue Reading →

The Talk Of A New Social Media

A huge question that has been being asked for the past few months is, "Will there be a new social media platform?". I don't have a solid answer, but I can tell you what will probably happen based on current events. Instagram's founders, Mike Krieger, and Kevin Systrom left Instagram about a month ago to... Continue Reading →

Next Up In Scandals: Google

Oh Google, you only stay at the top by being the best & being honest. You have never heard me talk about Google + except in general terms for the sole fact that, I never used it. To me, it was just another social networking platform. Every major corporation has gone through a data scandal,... Continue Reading →

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