Instagrams In-App Checkout Feature

Instagram has popped back up in the digital marketing news world for its new feature, in-app checkout. Now when you find that sweatshirt that you think is amazing, you can now purchase it without leaving the app.

This is a great way to keep users on their app, ultimately spending more time there & increasing revenue. This feature is only available in beta-testing right now but shortly will be available for all users.

Instagram has been working towards becoming more e-commerce friendly for some time now and this will greatly help Instagram on a likeability status.

These brands will available for the new feature right away, Warby Parker, Adidas, Nike, Zara, Kylie Cosmetics, Uniqlo, Burberry, H&M, Mac, Prada, and Michael Kors. More brands will be added in the coming months.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Powered by

Up ↑

%d bloggers like this: