Instagram has popped back up in the digital marketing news world for its new feature, in-app checkout. Now when you find that sweatshirt that you think is amazing, you can now purchase it without leaving the app.
This is a great way to keep users on their app, ultimately spending more time there & increasing revenue. This feature is only available in beta-testing right now but shortly will be available for all users.
Instagram has been working towards becoming more e-commerce friendly for some time now and this will greatly help Instagram on a likeability status.
These brands will available for the new feature right away, Warby Parker, Adidas, Nike, Zara, Kylie Cosmetics, Uniqlo, Burberry, H&M, Mac, Prada, and Michael Kors. More brands will be added in the coming months.