“Your business needs to be on every platform.”
There are different social media platforms for a reason, for different markets of people.
Twitter: Short writing
Facebook: Promotions, long articles
Instagram: Photos & Videos
Pinterest: Search Engine
LinkedIn: Professional Networking
Snapchat: Personal Photo Sharing, not professional
Above you will see the top social media platforms and what they are best known for. If you are an artist you will utilize the platforms that best show off photos & or videos, you wouldn’t want to be on Twitter.
Another reason why you don’t want to be on ALL platforms merely is you don’t have enough time to devote the proper attention and details to each individual platform. If you are going to present your company on a social platform then you need to be on top of your game, this means responding to customers in a timely manner, being active on the account, business to business networking, content creation, scheduling, the list goes on and on.
What I tell my clients to do is pick the top two or three, I have Facebook, Instagram & LinkedIn for my businesses. Personally, however, I use all of those platforms.