Why Storytelling Is Vital To Content Marketing

  1. Real experience: Storytelling is based on real-life experiences vs. hypothesis. You could list boring benefits for your company until you are blue in the face or you can tell a story of how you help a no-name small business turn into the talk of the town.
  2. Storytelling humanizes your content: When storytelling you are usually referring back to a lesson you learn or a pain point you solved. You will notice that in storytelling there are ups and downs just like the human life experiences if the audience can relate to your story they are more likely to engage with it.
  3. Doesn’t sound salesy: One of the reasons why I love storytelling is that it doesn’t sound salesy, instead, you are taking a common pain point & providing a real-life example of how you overcame it.

Not sure how to start your journey of storytelling? Here are a couple of tips for you:

  1. Always make sure the story is relevant to what you are trying to put across if it doesn’t match up people won’t read it. Make sure it matches the audience.
  2. Turn your storytelling into a strategy, the more you integrate stories into your products, the more attached your audience will be to the product. Once you get someone emotionally attached, they are yours. (Gain trust)
  3. Be consistent

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