SEO (Search Engine Optimization) is nothing without the proper use of keywords, seriously though. Without them, search engines can’t find your website. If search engines can’t find your website then your website is pointless.
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You want to make sure you are using both short tail and long tail keywords. Short tail keywords are the short word or phrases around 1 – 3 words. Whereas, long tail keywords are the longer phrases, minimum 3 words, that you should be paying a little more attention to. Putting long tail keywords in your description will help drive massive organic traffic.
Short tail: SEO, keywords, social media
Long tail: about how digital marketing can be beneficial, the importance of keywords in SEO
Keywords are used for more than just driving traffic, they also give your page authority & domain authority.
If you haven’t done so already, implement your long tail keywords on your website.