Facebook Insights Tip: Local

Go to “Insights” on your Facebook Page, left hand side, choose the tab that says “local”.

peoplenearby

This local tab is a gold mine for creating ads. It gives you all the info you need about the people who are within 2 miles of your building.

Month over month statistics of the people within 2 miles. The age group is beneficial for when you create ads because you will be able to target the right people. It also tells us that the area of our building is busiest from 6pm to 7pm and the busiest day of the week is Thursday.

These coincide with our business perfectly. Our highest demand for appointments in on Thursday around 6pm. These analytics can also help with businesses that have employees for scheduling, that way you don’t over-schedule or under-schedule.

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