“White label branding (sometimes called “white labeling”) is a manufacturing and marketing practice in which a product or service is produced by one company and then rebranded by another company to make it appear to be their own.” – Google
When you first start out in the digital marketing world, you want to stick with what you know to establish a solid brand name. After a few years, your clients may start asking you for other things, like a website needed to be built for example.
Like any business owner, you don’t want to send your clients to another business. Even though you don’t know how to build a custom website, you could still sell the service.
This is what I do, I built a partnership with a web development and app development company and they started to sell social media services and I started to sell web development/app development. This allows you to be able to satisfy your clients needs and also open up a new stream of customers. Without the partnership of this one company, I would have never been able to put myself in front of all the new clients I have coming through.
White-labeling allows you to sell services from one company through yours and both make money off of it. I strongly urge you to only do this AFTER you have an established brand. Never bite off more than you can chew, don’t risk damaging your brand if it will be too much for you.
Also, note that it doesn’t have to be for website development, it can be for any skill you don’t possess, that is just what it was for my company.