Chat Bots!

ChatbotChatbots are here, and they are here to stay. For marketers, chatbots can help in many ways. I’ve seen bots span customer service, brand awareness, content, lead gen, gamification, product selection and conversational commerce. For example, the Sephora bot on Kik has a Beauty Uncomplicator that gives users personalized recommendations, ability to purchase within the… […]

via 7 Questions to Help Determine if Your Brand Would Benefit From a Chatbot — socialmediaexpertsite


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