If you are in the digital marketing world then you should know what split A/B testing is.
For those whom don’t:
A/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.
This new ad option is similar to split a/b testing; they will be allowing you to have up to 15 different headlines and 4 different desciption lines. This will help tremendously with link clicks. Those who have been using it currently is seeing a 15% increase in their link clicks.
Allowing this option will be a great way to get more new customers to use their service.
What do you think of the A/B Testing option? Will you use it?