Facebook has the most consumer data online than any other social media platform.
You can target, retarget, sell, educate & more on one single platform. Why wouldn’t you want your business on there?
Where else can you access over thousands of potential customers with one campaign, THAT ACTUALLY CONVERTS, pretty highly if you know what you are doing.
Once your Facebook Business Page is created, you will have access to building campaigns and ads. One of the first things you will do is create your, Facebook Pixel. This is code that will go on the header of your website. This is used for re-targeting past customers that have visited your website.
Boom. Once that is done you’re already on your way to making money with Facebook.
Now you can start creating these campaigns.
Look-a-like Audience: A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they’re similar to your best existing customers
Custom Audience: For those of you who still haven’t tried it, Custom Audiences is a powerful new tool which allows you to create lists of people you want to target Facebook ads at based on a list of email addresses, unique Facebook IDs or phone numbers.
When you are first starting out you will be playing around a lot with custom audiences while you learn what coverts & what doesn’t. While you are doing this, you will want to run Split A/B tests to figure out which content converts better. I usually keep my A/B testing ad spend pretty low. If done correctly, you can get leads for pennies on the dollar.
Stay tuned for more tips, tricks, hacks for Facebook!