Snapchat Spectacles: Take 2

Snapchat is back in the news for their redesigned Spectacles. These light & fashionable V2 camera glasses are available for purchase on the Snapchat app or website for $150.

This is a perfect move for Snapchat right now & they are even working on getting a prescription option! Did I mention they are waterproof? Pretty cool, right?


What this means for us marketers, is that we will be able to purchase ads that are only seen within the spectacles. I think this will be a fun & creative way to get your brand seen, perfect for sporting good companies & outdoor fun companies. Snapchat claims that there is enough battery & memory to record and transfer 70 videos a week.

If you are interested in learning about what else Snapchat is up to, go & see our past posts here.


Author: Digital Marketing

SK Marketing Group's President and Founder, Kathleen started in her world of Social Media when she was in her early teens. Now, more than 15 years later, she has put her knowledge and love for the social world to work in order to help businesses, big or small, grow! Kathleen hails originally from Arlington, MA, but currently resides in the Steel City, Pittsburgh, PA. After watching her late father succumb to lung cancer in April of 2014, she realized, thanks to conversations with him, her purpose was much greater than what she was living to that point. Kathleen realized she needed to refocus her life and focus it on traveling and helping others by any means necessary. Kathleen did just that. After helping her family at home following her father's death, she packed her bags and found Pittsburgh to be her new home.

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