Snapchat is back in the news for their redesigned Spectacles. These light & fashionable V2 camera glasses are available for purchase on the Snapchat app or website for $150.
This is a perfect move for Snapchat right now & they are even working on getting a prescription option! Did I mention they are waterproof? Pretty cool, right?
What this means for us marketers, is that we will be able to purchase ads that are only seen within the spectacles. I think this will be a fun & creative way to get your brand seen, perfect for sporting good companies & outdoor fun companies. Snapchat claims that there is enough battery & memory to record and transfer 70 videos a week.
If you are interested in learning about what else Snapchat is up to, go & see our past posts here.