Importance of Pinterest

I first found out about Pinterest in college back in 2010, I will admit, I used it as a distraction when I was bored in class. Little did I know that it was actually a valuable seach engine & seo gold mind.

At the beginning of 2018, Pinterest was sitting at about 175 million users. 85% are women & 45% have a median income of $60k. Why wouldn’t you want your business on there?

If you weren’t aware, Pinterest has buyable pins & promoted pins! 87% of users say Pinterst plays an influence in purchases. If you sell crafty items or your target market is women, this is your gold mine.

One of the reasons why I love Pinterest is because of its ease of use.  You create your boards, where your pins will be saved to. You can make descriptions for each board, which helps with seo. You can even create secret boards that are only visible to you. As far as I am aware, there is no limit to pins or boards.

If you haven’t gotten your business on Pinterest yet, do it.


Author: Digital Marketing

SK Marketing Group's President and Founder, Kathleen started in her world of Social Media when she was in her early teens. Now, more than 15 years later, she has put her knowledge and love for the social world to work in order to help businesses, big or small, grow! Kathleen hails originally from Arlington, MA, but currently resides in the Steel City, Pittsburgh, PA. After watching her late father succumb to lung cancer in April of 2014, she realized, thanks to conversations with him, her purpose was much greater than what she was living to that point. Kathleen realized she needed to refocus her life and focus it on traveling and helping others by any means necessary. Kathleen did just that. After helping her family at home following her father's death, she packed her bags and found Pittsburgh to be her new home.

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