7 Skills Marketers Need To Succeed

Digital marketing is no longer a position where you can know just how to run a few programs and ads. Digital marketing is a head on jack of all trades title now. If you are thinking about diving into the world of marketing, make sure you have these 7 skills to be able to survive.

  1. Analytics
  2. Social Media
  3. Data Visualization
  4. Technical Skills
  5. Teamwork
  6. Newsjacking
  7. Soft Skills

Analytics, if you have a data savvy mind, there is about 1.5 million jobs out there waiting for you, get going!

Social media is a hot item, if you can take $50 and turn it into 10,000 views on your client’s business page, then you will be picked up quickly.

Data visualization is soaring higher and higher. Consumers are 80% more likely to respond to your ad when it is in video form or an eye-catching infographic.

Technical skills, I know that if you can break down code & build up a wicked cool website, then you will be swooped up. Video production is in high demand right now.

The old saying of, “teamwork makes the dreamwork” is not that untrue. There will always be people who work better off alone but if you can clash minds together to build a larger version of what you are doing alone, wouldn’t you want to do it? Chances are if you work better alone, marketing probably isn’t the greatest thing for you.

I can’t tell you the last time I got breaking news first from a news agency. I log into twitter and I have all of my news, that I want to be notified of, immediately as it comes in. If you have your ears peeled and are able to get breaking news out first, you will be valuable.

Lastly, soft skills, no one will want to hire a rude, mean and uncommunicative person. Don’t be that person.


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