7 Skills Marketers Need To Succeed

Digital marketing is no longer a position where you can know just how to run a few programs and ads. Digital marketing is a head on jack of all trades title now. If you are thinking about diving into the world of marketing, make sure you have these 7 skills to be able to survive.

  1. Analytics
  2. Social Media
  3. Data Visualization
  4. Technical Skills
  5. Teamwork
  6. Newsjacking
  7. Soft Skills

Analytics, if you have a data savvy mind, there is about 1.5 million jobs out there waiting for you, get going!

Social media is a hot item, if you can take $50 and turn it into 10,000 views on your client’s business page, then you will be picked up quickly.

Data visualization is soaring higher and higher. Consumers are 80% more likely to respond to your ad when it is in video form or an eye-catching infographic.

Technical skills, I know that if you can break down code & build up a wicked cool website, then you will be swooped up. Video production is in high demand right now.

The old saying of, “teamwork makes the dreamwork” is not that untrue. There will always be people who work better off alone but if you can clash minds together to build a larger version of what you are doing alone, wouldn’t you want to do it? Chances are if you work better alone, marketing probably isn’t the greatest thing for you.

I can’t tell you the last time I got breaking news first from a news agency. I log into twitter and I have all of my news, that I want to be notified of, immediately as it comes in. If you have your ears peeled and are able to get breaking news out first, you will be valuable.

Lastly, soft skills, no one will want to hire a rude, mean and uncommunicative person. Don’t be that person.



Author: Digital Marketing

SK Marketing Group's President and Founder, Kathleen started in her world of Social Media when she was in her early teens. Now, more than 15 years later, she has put her knowledge and love for the social world to work in order to help businesses, big or small, grow! Kathleen hails originally from Arlington, MA, but currently resides in the Steel City, Pittsburgh, PA. After watching her late father succumb to lung cancer in April of 2014, she realized, thanks to conversations with him, her purpose was much greater than what she was living to that point. Kathleen realized she needed to refocus her life and focus it on traveling and helping others by any means necessary. Kathleen did just that. After helping her family at home following her father's death, she packed her bags and found Pittsburgh to be her new home.

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