Snapchat Updates

If anyone is using Snapchat for personal branding & business then this is the article for you. For all of Snapchat’s users you may have noticed a new lay out!

At the top it is now separated between Groups, Stories & Chats, which I am personally a fan of because I have over 100 talk leaders for my Safe Haven Platform and it can get chaotic when seeing who posted what where.

Snapchat also has started running ads in their “SnapLense”. This is known as a high quality ad. Being a digital marketer, I think this is a smart move, it taps into the lazy community. Lets be real, a lot of us are very lazy people, I think this will be a very smart move for Snapchat.

Snapchat in my mind is under-rated but I do understand why a lot of businesses don’t use it. It is very much a young demographic & if that isn’t your target market, then it would be useless. With Snapchat feeling the heat to produce or shutdown, they are heading in the right direction.



Author: Digital Marketing

SK Marketing Group's President and Founder, Kathleen started in her world of Social Media when she was in her early teens. Now, more than 15 years later, she has put her knowledge and love for the social world to work in order to help businesses, big or small, grow! Kathleen hails originally from Arlington, MA, but currently resides in the Steel City, Pittsburgh, PA. After watching her late father succumb to lung cancer in April of 2014, she realized, thanks to conversations with him, her purpose was much greater than what she was living to that point. Kathleen realized she needed to refocus her life and focus it on traveling and helping others by any means necessary. Kathleen did just that. After helping her family at home following her father's death, she packed her bags and found Pittsburgh to be her new home.

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