Facebook Pause

Have you heard the news about the Facebook Pause?

As of right now, Facebook is currently not accepting any new apps to its platform. This is stemming from the Cambridge Analytica data privacy scandal that has come to light in the past two weeks.

From an agency point of view, this is a set back for sure, but for some people it is their entire agency. I am glad that the Facebook Pause is happening because it will help people realize that they need to have their hands in more than one basket.

Social media will be in the marketing game for a long time (notice I don’t say forever). Nothing will last forever, the marketing game will be consistently & constantly changing. I own a digital marketing agency & chat bots are a single part of a multiple faceted operation. My agency won’t tank if chat bots go away. That is how you should be running your agency.

What are you thoughts on the Facebook Pause?


Author: Digital Marketing

SK Marketing Group's President and Founder, Kathleen started in her world of Social Media when she was in her early teens. Now, more than 15 years later, she has put her knowledge and love for the social world to work in order to help businesses, big or small, grow! Kathleen hails originally from Arlington, MA, but currently resides in the Steel City, Pittsburgh, PA. After watching her late father succumb to lung cancer in April of 2014, she realized, thanks to conversations with him, her purpose was much greater than what she was living to that point. Kathleen realized she needed to refocus her life and focus it on traveling and helping others by any means necessary. Kathleen did just that. After helping her family at home following her father's death, she packed her bags and found Pittsburgh to be her new home.

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