Building A Customer Base

The first thing you should be doing when developing a new business, is researching the target market. A target market is a specific group of consumers that your product or service is targeted to. The reason you want to research a target market is to ensure there is a market that will purchase your product or service.

In order to succeed in business, you have to be good at building a customer base. A customer base is a group of customers that repeatedly purchase your product or service. It isn’t as scary as it sounds. As long as your customer service is on point, price isn’t outrageous and your product or service is in demand, you will be fine.

These customers are going to be the main source of revenue for your business. We no longer live in the days where if you build it, they will come. You have to be able to position your business in front of others to stay afloat.

A great way to stay in connection with your customer base is through social media. Social media allows your customers to have a voice & know they are being heard. You will be able to respond in real-time, if they have any question. Did you know that most customers leave a brand because of their lack of communication to their customers? If you show your customers some well deserved appreciation, they will stay with you over anybody with a better price. guaranteed.


Author: Digital Marketing

SK Marketing Group's President and Founder, Kathleen started in her world of Social Media when she was in her early teens. Now, more than 15 years later, she has put her knowledge and love for the social world to work in order to help businesses, big or small, grow! Kathleen hails originally from Arlington, MA, but currently resides in the Steel City, Pittsburgh, PA. After watching her late father succumb to lung cancer in April of 2014, she realized, thanks to conversations with him, her purpose was much greater than what she was living to that point. Kathleen realized she needed to refocus her life and focus it on traveling and helping others by any means necessary. Kathleen did just that. After helping her family at home following her father's death, she packed her bags and found Pittsburgh to be her new home.

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