I hear a lot of different people say that you shouldn’t have your company on every social platform. I have to say, I disagree.
I don’t think you should post the exact same thing across all platforms because that will just be annoying. You don’t want to do that also because each platform has its differences & some content might work perfect for Facebook but not for Instagram.
My company, SK Marketing Group, is on every social platform I have; Facebook, Instagram, Twitter, Pinterest, LinkedIn and Google +. The reason I do this is because each platform has a different target market therefore I am able to get my brand exposed to more people.
Of course there will be platforms that excel & there will be platforms that are duds. At least you know that a certain platform isn’t worth the effort instead of just assuming.
You should never assume because if you then you’ll make an ass out of you and me.
Honestly, just think about it for a minute. Why not give all the platforms a chance for your business? You miss 100% of the chances you DON’T take. So just take it, most platforms are free. Which means, you really have no excuse not to try it out.
I never thought that Yelp would bring in money for one of my clients. Mind you, they are a tattoo shop not a restaurant. The first week I had the company live, we made 300% profit. I literally didn’t do anything but create the account & completely fill out my profile; took all of about 15 minutes.