Instagram Stories

Over 300 million people use Instagram Stories every day, with a third of the most viewed Stories coming from businesses

Are you using Instagram Stories? If not, is it just because you don’t think it is beneficial or maybe you don’t personally look at stories, so you assume that no one else does.

Well, fuck what you think. The numbers are there, start doing it.

It is easy!

When you are on your home feed, your logo is in the top left corner with a small blue plus sign. Touch the small blue plus sign & you can take a live video, photo, etc or you can post anything from your camera roll. Once the photo is selected you can then add filters & hashtags etc. Now that you have made it perfect, you hit add to story on the bottom & boom!

To see the analytics of your stories, simply tap your logo again and on the bottom left you will see how many people viewed it. Tap on that number and it will bring you to the analytics. In the analytics you will be able to see each account that viewed your story.

Instagram Stories are essential; they allow you to post much more content to the platform without being overbearing. People can choose to watch them or not, when you use hashtags or geo-tag your story will then be added to the community story (#tattoo or @PittsburghPA), therefore allowing you to reach more people.

One of my favorite features is allowing to host a poll with instant results. You learn so much data about your target market by utilizing this simple feature.

Need help building your Instagram Story strategy, check out & reach out to us! We would love to sit down with you & talk shop!



Author: Digital Marketing

SK Marketing Group's President and Founder, Kathleen started in her world of Social Media when she was in her early teens. Now, more than 15 years later, she has put her knowledge and love for the social world to work in order to help businesses, big or small, grow! Kathleen hails originally from Arlington, MA, but currently resides in the Steel City, Pittsburgh, PA. After watching her late father succumb to lung cancer in April of 2014, she realized, thanks to conversations with him, her purpose was much greater than what she was living to that point. Kathleen realized she needed to refocus her life and focus it on traveling and helping others by any means necessary. Kathleen did just that. After helping her family at home following her father's death, she packed her bags and found Pittsburgh to be her new home.

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