Tips To Raise Your Instagram Engagement Rate

Yesterday I came across my first “hater” I guess you could call them. I run several accounts on Instagram and devote massive time and energy into my clients’ accounts to grow them organically and build B2B/B2C relationships.

I was questioned on my engagement rate for my business account.

Now, before I dive more in depth here are the engagement rates (provided by

Low: 0%-1.64%

Good: 1.64% -3.48%

High: 3.48%-6.67%

Very High: 6.67%-100%

I used to be at 70% and I was being called a fraud because it is “impossible” and it is hard. The truth is, it isn’t hard.

Here are my tips to a great engagement rate:

  1. Post multiple times per day, evenly spread out. DO NOT CLUTTER TIMELINES
  2. Take the time to go through your feed and like your followers post & leave valuable comments
  3. Provide value in all posts to engage discussions
  4. Respond to EVERY comment genuinely
  5. Join engagement groups. I am in a ton on Telegram and a few on the Instagram platform itself
  6. Actively follow new accounts & engage with them
  7. Build partnerships & sponsorships

In order to succeed you must have great time management because to run a successful business, you can’t focus all of your time on one aspect. Make sure when you are on Instagram you aren’t just scrolling through and looking around. Engage, engage, engage.


Author: Digital Marketing

SK Marketing Group's President and Founder, Kathleen started in her world of Social Media when she was in her early teens. Now, more than 15 years later, she has put her knowledge and love for the social world to work in order to help businesses, big or small, grow! Kathleen hails originally from Arlington, MA, but currently resides in the Steel City, Pittsburgh, PA. After watching her late father succumb to lung cancer in April of 2014, she realized, thanks to conversations with him, her purpose was much greater than what she was living to that point. Kathleen realized she needed to refocus her life and focus it on traveling and helping others by any means necessary. Kathleen did just that. After helping her family at home following her father's death, she packed her bags and found Pittsburgh to be her new home.

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