Why You Need Instagram Marketing

Why you need Instagram Marketing


  • 800 million monthly ACTIVE users
  • 8 million business profiles
  • 60% of users say they learned product knowledge on Instagram
  • 7% of US companies will be using Instagram for marketing


The saying goes “a picture speaks a thousand words”. Let the product speak for itself through high quality photos & videos. Show your customers what they are getting before they get it. Get creative, show behind the scenes photos, ask for their opinions. The more you engage with your customers the more they will trust you and then once they trust you they will buy from you.

Visual content (videos & photos) are welcomed to 650% higher engagement. Why wouldn’t you want to put your product in front of that high level of exposure. Plus, it is a lot easier to take a great photo than it can be to write out a blog post for some people.

Now that Instagram is allowing third party apps to schedule directly to the app, it will be even simpler to get your business page rocking and rolling. I like to do all my weeks scheduling a week ahead of time so that way I won’t ever run out of content to post.





Author: Digital Marketing

SK Marketing Group's President and Founder, Kathleen started in her world of Social Media when she was in her early teens. Now, more than 15 years later, she has put her knowledge and love for the social world to work in order to help businesses, big or small, grow! Kathleen hails originally from Arlington, MA, but currently resides in the Steel City, Pittsburgh, PA. After watching her late father succumb to lung cancer in April of 2014, she realized, thanks to conversations with him, her purpose was much greater than what she was living to that point. Kathleen realized she needed to refocus her life and focus it on traveling and helping others by any means necessary. Kathleen did just that. After helping her family at home following her father's death, she packed her bags and found Pittsburgh to be her new home.

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