Pinterest for Business

Have you heard of Pinterest? Did you know that their majority of clientele are mostly creative women. Is that your target market?

I first started out on Pinterest when I was in college for something to do while I was bored in between classes. I instantly became obsessed, it is full of incredible knowledge & creativity.

Now, 8 years later, I still use Pinterest for my personal desires & now for my Digital Marketing business.

I have several boards of varying topics of the digital marketing industry. On top of that I also have geographic pins for Pittsburgh, helping raise my SEO as well.

There are many reasons Pinterest is a great social platform for businesses.  It will help you introduce your business to a whole new audience.  One pin can lead to ten pins, which can lead to another ten pins, and so on.

Benefits of using Pinterest

  • Increased awareness
  • Additional blog/website traffic
  • New leads
  • Increased sales

Pinterest Fun Facts

  • Pinterest is one of the largest website traffic drivers in the world
  • The popularity of Pinterest spans multiple generations
  • In 2012, many considered Pinterest to be one of the fastest growing websites in history
  • Pinterest is 80% more viral and 3x more effective at generating leads than Twitter

It is simple to creative a profile, make sure you pay attention to creating a BUSINESS account versus a personal account.


Author: Digital Marketing

SK Marketing Group's President and Founder, Kathleen started in her world of Social Media when she was in her early teens. Now, more than 15 years later, she has put her knowledge and love for the social world to work in order to help businesses, big or small, grow! Kathleen hails originally from Arlington, MA, but currently resides in the Steel City, Pittsburgh, PA. After watching her late father succumb to lung cancer in April of 2014, she realized, thanks to conversations with him, her purpose was much greater than what she was living to that point. Kathleen realized she needed to refocus her life and focus it on traveling and helping others by any means necessary. Kathleen did just that. After helping her family at home following her father's death, she packed her bags and found Pittsburgh to be her new home.

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