I am hearing more about Kylie Jenner than I am about the incredible fact the Eagles won their first Super Bowl
Kylie Jenner announcing that she had a baby on Instagram. She intercepted the spotlight from the Super Bowl, according to Google, more people searched Kylie Jenner and the Kardashians yesterday than the Superbowl.
This is extremely impressive & strategic.
I never really got into the Kardashian/Jenners but I am interested to see how this plays a role in social media and marketing.
She saw an opportunity to make the announcement and swiftly took it. Once again proving the power of social media.