Kylie Jenner or Super Bowl Sunday

I am hearing more about Kylie Jenner than I am about the incredible fact the Eagles won their first Super Bowl

Kylie Jenner announcing that she had a baby on Instagram. She intercepted the spotlight from the Super Bowl, according to Google, more people searched Kylie Jenner and the Kardashians yesterday than the Superbowl.

This is extremely impressive & strategic.

I never really got into the Kardashian/Jenners but I am interested to see how this plays a role in social media and marketing.

She saw an opportunity to make the announcement and swiftly took it. Once again proving the power of social media.

 

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Author: Digital Marketing

SK Marketing Group's President and Founder, Kathleen started in her world of Social Media when she was in her early teens. Now, more than 15 years later, she has put her knowledge and love for the social world to work in order to help businesses, big or small, grow! Kathleen hails originally from Arlington, MA, but currently resides in the Steel City, Pittsburgh, PA. After watching her late father succumb to lung cancer in April of 2014, she realized, thanks to conversations with him, her purpose was much greater than what she was living to that point. Kathleen realized she needed to refocus her life and focus it on traveling and helping others by any means necessary. Kathleen did just that. After helping her family at home following her father's death, she packed her bags and found Pittsburgh to be her new home.

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