Kylie Jenner or Super Bowl Sunday

I am hearing more about Kylie Jenner than I am about the incredible fact the Eagles won their first Super Bowl

Kylie Jenner announcing that she had a baby on Instagram. She intercepted the spotlight from the Super Bowl, according to Google, more people searched Kylie Jenner and the Kardashians yesterday than the Superbowl.

This is extremely impressive & strategic.

I never really got into the Kardashian/Jenners but I am interested to see how this plays a role in social media and marketing.

She saw an opportunity to make the announcement and swiftly took it. Once again proving the power of social media.


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