Top 5 Cold Emailing Mistakes

  1. High Bounce Rates
    1. If you have a high bounce rate, email providers will automatically send you to the SPAM folder.
    2. Clean up your list monthly to avoid this
  2. Avoid using just images, 43% of Gmail users have images blocked.
  3. People love connections, do not use “do not reply” email addresses.
  4. Make sure your subject line is enticing.
    1. 33% of people open emails solely based on the subject line
    2. 69% of people report emails solely based on the subject line
  5. PERSONALIZE, PERSONALIZE, PERSONALIZE
    1. Average 14% higher open rates when emails are personalized.
    2. Example:
      1. “We connected on LinkedIn recently, I love your work with (xyz)…
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