Top 5 Cold Emailing Mistakes

  1. High Bounce Rates
    1. If you have a high bounce rate, email providers will automatically send you to the SPAM folder.
    2. Clean up your list monthly to avoid this
  2. Avoid using just images, 43% of Gmail users have images blocked.
  3. People love connections, do not use “do not reply” email addresses.
  4. Make sure your subject line is enticing.
    1. 33% of people open emails solely based on the subject line
    2. 69% of people report emails solely based on the subject line
  5. PERSONALIZE, PERSONALIZE, PERSONALIZE
    1. Average 14% higher open rates when emails are personalized.
    2. Example:
      1. “We connected on LinkedIn recently, I love your work with (xyz)…
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Author: Digital Marketing

SK Marketing Group's President and Founder, Kathleen started in her world of Social Media when she was in her early teens. Now, more than 15 years later, she has put her knowledge and love for the social world to work in order to help businesses, big or small, grow! Kathleen hails originally from Arlington, MA, but currently resides in the Steel City, Pittsburgh, PA. After watching her late father succumb to lung cancer in April of 2014, she realized, thanks to conversations with him, her purpose was much greater than what she was living to that point. Kathleen realized she needed to refocus her life and focus it on traveling and helping others by any means necessary. Kathleen did just that. After helping her family at home following her father's death, she packed her bags and found Pittsburgh to be her new home.

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